I'm curious to know how event companies, suppliers and production agencies are navigating their sales forecasts with Covid-19 in mind. Having spoken to alot of our clients I understand the majority of work in the foreseeable future has either being cancelled or postponed.
But how is the industry forecasting beyond this? How are you forecasting sales?
I´ve put together a quick blog post with the techniques I used for sales forecasting when working in an events company. These techniques helped me navigate other external forces that influenced the events market (eg financial crisis) so hopefully of some use now.
https://blog.liveforce.co/why-you-need-to-start-forecasting-event-sales-now
