A good article with some solid suggestions from C&IT magazine contributed by Andrew Reid of Shelton Fleming Associates.
1. Extend the show time-frame and stagger delegate attendance
2. Restrict attendance to specific days, and scale ticket price
3. Manage the visitor flow
4. Reduce the number of exhibitors
5. Tighter booth management and meeting schedules
6. Rake and remove seats in forums
7. New business etiquette
8. Japanese bidet-toilets
9. Delegate health monitoring
A new normal, a new playbook
There’s little doubt that people will want to attend events again, big and small. It’s frequently said that we are social animals.
True, contact is important to us, whether for entertainment, embracing our friendship circles or for business reasons. However, there’s also a recognition that a new normal may emerge from this global pandemic. COVID-19 may be with us (even once we are immunised or build-up a herd-immunity) for a long time to come.
If the big events with people flocking in from far-flung geographies are to happen, the approach to safety and reassuring audiences will need to evolve. It will require innovation and good communication, to provide reassurance.
This article was written by Andrew Reid, strategy director at Shelton Fleming Associates. The views expressed in this article do not necessarily represent those of C&IT Magazine or Covid-planning.com