Health and Safety first as IFA Berlin reinvents itself for 2020 as a three-day event - from 3 to 5 September - with a tight limit on the number of attendees. IFA has been given the go-ahead to take place in 2020 as a real-life event in Berlin, based on a special concept that puts health and safety first. Taking place over just three days – from 3 to 5 September – this year’s IFA 2020 Special Edition falls well within the restrictions imposed by the COVID-19 pandemic. The invite-only event will put strict limits on the number of attendees and focus on IFA’s four global core functions This year’s IFA will effectively be run as four stand-alone events, with not more than 1,000 attendees for each event per day. While the organizers hope that the overall public health situation will improve between now and September, they have decided to err on the side of caution and meet the strictest safety standards possible. The full press release is here: And the press conference to announce this news is available here: https://youtu.be/rwLZSN1YvC8